Each detail of your logo—colors, fonts, sizes, shapes and more—can affect the kind of impression it makes on customers. Although at the end of the day your logo may not resonate with every single viewer, a robust logo design process is your best opportunity to bring your brand vision to life.
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.
Stationery is the name given to materials needed for written and print communications, especially in businesses, companies, and organizations. Office supplies such as letterheads, envelopes, pens and pencils, notepads, etc.
Stationery design, then, refers to applying custom graphic art to these items as part of a branding strategy, to make them part of a brand’s image commonly including logo design, name, and slogan plus graphic elements to make them pop.